[REVIEW] the ABYSS (Embrace the game multiverse)

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The Abyss is a digital distribution platform which aims to revitalize the growing video game industry by providing gamers and developers with earnings incentives and a platform that will boost community growth.

Developers have become focused too much on sales. Tons of marketing expenditures are necessary to get a product out there. And this process has started to impact the actual game development cycle. Developers are starting to increasingly compete with each other over marketing reach rather than the actual product.

The platform provides developers with a load of analytical tools that can be used to study their target audience, maximize sales, and decrease marketing expenses. User statistics tools and info about ARPU, MAU, ROI, LTV, and others will be readily available.

Developers can also utilize the platform’s internal CPA Network for traffic driving purposes. The network will provide game developers with the option to purchase and sell quality traffic for different games as well as to promote projects using platform advertisements, banner ads, and user newsletters.

Market and The Industry

In 2017, the video game industry exceeded an income level of $100 billion dollars. The market size is around $104.6 billion now. It has expanded 12% so far this year, and by 2020 is expected to increase by 60-80% to reach an income of $168.8 billion.

Current Digital Distribution Platforms

Digital distribution platforms are successfully developing on the video game market today. According to information from open sources, it is possible to note a global trend of increasing audiences and incomes of the platforms.

Platform	Developer	Information From Open Sources
STEAM	Valve	General earnings amounted to $3.5 billion8 in 2016.
ORIGIN	Electronic Arts	The platform contributed to EA's digital net revenue in
		2016, which increased to $2,9 bln9.
		Earned €729 million10 from digital distribution,
UPLAY	Ubisoft	amounting to slightly more than half of all incomes of the
		company. Over the previous year, this indicator equaled
		32%.
KONGREGATE	Gamestop	The platform expects annual profits of $50 million for
	Corporation/MTG	2017. Acquired by MTG in 201711.
GOG	CD Project	Profit in 2016 reached $38 million12.

How it Works

When The Abyss receives a payment, 70% goes to the game developer and we keep the remaining 30%. 1/3 of our income is distributed to our multilevel referral program. Referrer receives 4%, 2%, 2%, 1%, 1% from payments made by his 1-5 level referrals.

Example: Gerda pays $1000 to Indie Game. Kai, for whom Gerda is the 1st level referral, receives 4% from $1000 = $40.

To cover a maximal audience, developers aim to place their projects on various digital distribution platforms. When choosing a game, users tend to opt for services with the most convenient functions and additional possibilities. A good example is The Witcher 3, which is presented on both STEAM and GOG.

Game Developer Platform Benefits

Game developers will be provided with a plethora of tools that they can utilize to earn greater profits while marketing their projects, and keeping costs low. Additionally, the platform supports bi-currencies. Meaning that developers can earn ABYSS tokens and fiat currencies for their work too.

The platform also allows developers to carry out crowdfunding campaigns in order to bring their projects to their final state. Beta and Alpha versions of games can also be launched, with analytical and support services available all day. Free promos are also available, such as homepage ads and banners.

Platform Gamer Benefits

Players will be able to earn rewards for the referrals and their activities on the platform. In-game auction will also be available, through which gamers can boost their ROI. Players can also join syndicates (Masternodes) and earn even more profits by playing together.

The platforms UI and client are also flexible and loaded with features, like screenshotting, video recording, frequent performance updates, LAN support, and a wide scope of client settings for convenience purposes.

Growth And Demand Of ABYSS Tokens

ABYSS tokens will be needed for in-game transactions and transfers as well as to take advantage of the platforms functional tools. Such as the internal CPA Network for marketing purposes, motivational reward and referral system. The Abyss also supports bi-currencies, meaning that transactions can be made in fiats and ABYSS tokens. ABYSS tokens are needed to support most of the platform’s functionality. Thus, demand will be on a constant rise in proportion to the platform’s growth.

The Abyss Token Sale

The Abyss Pre-Sale is set to start on the 29th of November, 2017, and continue until the 1st of December, 2017. The minimum buy-in price during the Pre-Sale is 5 ETH, early birds will also receive a 25% bonus. Tokens will be available at 2500 ABYSS = 1 ETH. BTC is also accepted.

The main Token Sale will start on the 12th of December and go on until the 24th of January, 2018.The minimum entry price for the main Token Sale will be 0,1 ETH. With bonuses provided as follows:

1st Sale day +15% (tokens)
2-4 Sale Days +10% (tokens)
5-20 Sale Days +5% (tokens)

Additionally, players who participate in both Pre-Sale or main Token Sale will enjoy a unique bonus. For 5 years, the rewards for referrals will be increased as follows:

PRE-SALE

Every payment from:
5 ETH will provide +50% for the 1st referral level (“my friends”)
25 ETH will provide +50% for all other referral levels (“friends of my friends” etc.)
TOKEN SALE
Every payment from:
20 ETH will provide +50% for the 1st referral level
100 ETH will provide +50% for all other referral levels
A code will need to be provided to and used by players to activate and claim this bonus during the registration process. Be careful though, as the code can only be used once, and then it becomes tied to the designated e-mail address for good.

Roadmap

Q3 2008. Foundation of Destiny.Games (video game company).

Q3 2016. The idea of a state-of-the-art game portal creation.

Q2 — Q3 2017. Testing the opportunity of blockchain technology integration into the new concept.

Q4 2017. Presenting the concept of The Abyss – a new generation digital distribution platform.

Q1 2018. Conducting the Token Sale. Commencing The Abyss platform development.

Q2 — Q3 2018. Active phase of platform development. Legal and financial preparation for the launch of the project. Partnership agreements with game projects.

Q4 2018. The first version of the platform with the startup game package. API for project integration. Unified bi-currency billing. Unified system of authorization. The first integration of multilevel referral programs.

Q1 — Q4 2019. Active development of the platform: Expansion in the number of connected projects; Introducing the personalization and socialization systems; Introducing the detailed reporting system; Introducing the internal CPA Network.

Q1 — Q4 2020. The expansion of platform functionality: Motivational programs; The ability of content generation and evaluation; Auction; Syndicates; Joint game achievements.

2020 +. Crowdfunding platform. Further extension of the platform.

The Abyss Team

Core Team:

Konstantin [Sephiroth] Boyko-Romanovsky FOUNDER

17+ years of experience in the game industry. Founder of Destiny.Games video game company. A successful blockchain investor, cryptocurrency expert, and technology enterpreneur.

Vladimir Kurochkin

PRESIDENT

12+ years in the game industry, with significant experience in project development and management. At Destiny.Games, he worked his way up from a web project administrator to president.

Artem [Shanni] Veremeenko

EXECUTIVE PRODUCER

An executive producer, a leading game designer, and a scriptwriter with 14+ years of experience in the game industry. The author of Botva Online F2P game. He has worked at Destiny.Games since 2008, when the company was founded.

Vladimir [Vampkill] Martynov

CHIEF TECHINICAL OFFICER

A programmer since 1987 and a Unix system administrator since 1993. He has 17+ years of experience with high-load projects and 14 years as a Chief Technical Officer in the game development industry.

Evgeny Petrov

CHIEF MARKETING OFFICER

8+ years of experience in marketing field, and 2+ years in the game industry. Prior to joining Destiny.Games, Evgeny worked for the Russian IT giant, Mail.ru Group, contributing to the launch of Revelation, PUBG, Eternal and other projects.

Virginia Lam

MARKETING LEAD

Entrepreneur with a genuine passion for marketing. Co-Founder and Managing Director at V Partnership and CoinsMarketing. Marketing Director at Ensogo/ BEECRAZY (sold for US$21m to iBuy Group in 2013).

Anton Chertikovtzev

MAINTENANCE DIRECTOR

14 years of experience securing and maintaining the operation of game servers. Anton joined Destiny.Games in 2010.

Albert Tugushev

HEAD OF SOFTWARE ENGINEERING DEPARTMENT

10+ years of experience developing high-load systems for the game industry. Albert joined Destiny.Games in 2011. He has been head

of the development department for three years. Previously, he worked for Mail.ru and RBC.

Alexey Kobelev

TECH LEAD, BLOCKCHAIN ENGINEER

14+ years of experience in software development. He specializes in the back -end development of full-cycle projects. Alexey has rich experience with managing development teams, organizing processes, and building projects from scratch.

Stepan Leshchenko

ART DIRECTOR

A designer and gamer with 15 years of experience, technical education,

and structural thinking. As a member of ZUK CLUB, he participated in their street art projects.

Evgeny Kharchenko

HEAD OF CUSTOMER SERVICE

Evgeniy worked in HoReCa during 10 years and has made his way up from an operations staff to top manager. Since 2014, Evgeniy heads the customer service team at Destiny.Games.

Artem Savin

HR Manager

6+ years of experience in HR. Artem has worked for such large companies as ManpowerGroup and PepsiCo. He has deployed offices, with full staff recruitment, for IT companies. He is an experienced manager of game development projects.

To find out more about the project, visit The Abyss official website:https://www.theabyss.com/

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