[REVIEW] CIBUS (FOOD ECOSYSTEM ,REVOLUTIONIZED)

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INTRODUCTION

Executive Summary

This white paper explores Food industries challenges, a technology standard change offering transformative perspective, and the business and technical aspects of the solution. CIBUS is developing for capitalizing on this potential. Highlights of the paper follow below:

In the present era of continuous growth in food business Food producers and supply chain partners today face myriad of challenges right from global competition, growth of online shopping, to margin pressure and many more. Some of the vital needs to facilitate smooth trade across food and supplements supply chain are:

1.     Limited supply origin visibility

2.     Informed networked consumers, demanding both value for money and higher quality

3.     Heightened demand for product authenticity and transparency

4.     Safeguarding against counterfeit and adulterated products

5.     Inconveniences faced by each partner in the food supply chain as broken information flow

 However,

Consumers these days lack trust with quality and labelling information of Food and Dietary Supplements.

Trust on food and dietary supplements is the most demanding aspect of customers that has increased in recent years. Quality and labelling information of food and dietary supplements currently available, is just not enough to improve the customer’s trust. So it has become customary and necessary to comply with the mandatory declaration imposed by safety regulators and providing customer proper information about a food’s life cycle in order to achieve the complete food safety and thereby the consumer’s trust. But unfortunately the manufacturers and sellers are unwilling to go the extra miles and cagey about declaring all origin, quality and supply chain data with their consumers.

On the other hand, in the modern retail format i.e. super/hyper markets – there is no opportunity for the producers and consumers to interact and understand each other. There is no easy feedback loop for the producers to understand their consumer needs and there is no way Consumers can easily reach the producers and voice their opinion and preferences

INTRODUCING CIBUS ECOSYSTEM - MISSION AND VISION

CIBUS: Vision

Global supply chains are extremely effective these days but in many ways they are adulterated with non-transparency, fraudulent activities, outdated stocks, etc. Moreover, reliance on outdated technology or manual procedure creates unwanted gap between manufacturers and traders with consumers in several ways. Blockchain technology, which has the potential to be used as secured way to record and transmit data in a safe and decentralized networks, has now been counted as a promising way to improve these chains.

One point that sets CIBUS apart from other almost similar projects is that CIBUS is going to launch hardware as well: best quality advanced and intuitive sensors that can continually monitor and steadily send data to the blockchain as an item transits from manufacturer to its end user.

CIBUS is on the verge of creating a potential market. Most important factor in this system workflow is complete transparency and conviction. The main focus will be to develop an ecosystem that address market issues, can bring down costs, and can boost efficiencies. All these components will help CIBUS to it be the most favourite for all stakeholders integrated in the supply chain – from the producers to traders to consumers.

CIBUS is also creating a blockchain-centric procedure that has the flexibility to be used at different supply chain settings. CIBUS protocol is Ethereum-based and it can write smart contracts, which is expected to add heaps of efficiencies, along with transparency and responsibility to the whole chain.

CIBUS is going to launch a new cryptocurrency token CIBUS token, which will be used on the CUBUS Platform only in a way that remains associated with each item within the chain. Amidst other things it holds the data as the food item moves ahead toward its consumers, and it also offers incentives for the stakeholders. CIBUS token is expected to be the central part of the equation.

CIBUS seeks to facilitate a locked and sovereign supply chain, develop an improved distribution procedure and permit consumers to effortlessly see where their purchased products come from and the ingredients in it.

 CIBUS: Mission

The mission at CIBUS is project is:

^ü  To line up and transparent the global food supply chain and related market so that the interest and trust of consumers and farmers can be maintained at its best. At CIBUS our aim is to reward the farmers who put their labour in producing food and of course the consumers who has all the right to have quality food on their table.

^ü  Thus eventually, all stakeholders can yield profit from the elevated whole value proposition for verifiably quality food. Moreover retailers sourcing quality food products can trace and display the origins and superiority of their food, which consumer can check on their own. Governments will get to guarantee conformity by the food industry to standard and values by checking records and methods documented on the blockchain.

^ü  Apart from that Smart contracts can establish commercial relationships between different parties as well as can control/reduce risks and trading disputes, permitting suppliers and buyers to enter MOU without suffering from stress about the status or solvency of their counterparty.

Competitive Analysis

Amazon’s business model:

Amazon operates under a business model with many moving parts. It follows Push Strategy and act as an online retailer and third-party.

^ü  Sells goods directly- A percentage of products are offered to buyers through Amazon's online storefront. Most consumers visit the company's site assuming its products are less expensive and readily available for purchase and shipping.

^ü  Provides a platform for other retailers to sell products to buyers- Products sold through Amazon's partner retailers are often less common items or those with a higher purchase price, allowing Amazon to avoid holding slow-moving inventory that could dilute profit.

^ü  Subscription-based business model through Amazon Prime service- Under a Prime account, customers pay an annual fee to secure free two-day or same-day shipping on eligible items and have access to streaming media, such as digital music or movies.

Alibaba's Business Model:

    Just as Amazon is known to most American consumers as an e-commerce titan, China's e-commerce market is dominated by Alibaba. Though the company operates through a unique combination of business models, Alibaba's core business resembles that of e

^ü  The middleman- Alibaba acts as a middleman between buyers and sellers online and facilitates the sale of goods between the two parties through its extensive network of websites.

^§   The largest site, Taobao, operates as a fee-free marketplace where neither sellers nor buyers are assessed a fee for completing transactions. Taobao is for small companies and doesn’t collect a fee per transaction like eBay or Amazon.

^§   While the majority of sellers utilizing the Taobao website are smaller merchants, Alibaba also has a dedicated space for larger retailers. Tmall is for large brands like Nike or Ray-Ban. The entry fee is required and a per transaction fee is collected.

^ü  To combat customer concerns over the security and validity of transactions completed online, Alibaba created Alipay. As a secure payment system, Alipay protects buyers in the event sellers are unable or refuse to deliver goods sold.

E-Bay’s business model:

Practically e-Bay operates under a business model with many moving parts.

Yard Sales- Buying products at yard sales and flea markets is common for many eBay beginners. Common practice is to give auctions advertised in the newspaper.

Consignment-

The eBay consignment business model brings products directly to the customer. With this business model, you advertise locally for quality products that people want to sell. They bring the items to you and you decide whether they will sell well on eBay. If you determine they have potential, then you work out a consignment agreement with the seller.

EBay Stores- Stores allows you to set up an online store that sells products at a set price, instead of allowing people to bid in auction format.

Drop shipping- The drop shipping eBay business model is to provide products for direct sale. Wholesaling- This eBay business model focuses on bulk products and are usually sold to other eBay business owners.

CIBUS AT A GLANCE:

It is a food focused community which will be incentivized (with CIBUS tokens) to create a PULL MODEL (whereas Amazon business model is a PULL model) to encourage Food producers or sellers to share all its product traceability related information on blockchain.

The CIBUS network is a blockchain-based ecosystem on food and health supplements to ensure the origin, quality and fulfilment to transparency. Its farm to fork traceability systems help to minimize the production and distribution of unsafe or poor quality products, thereby minimize the potential for bad publicity, liability, and costly product recalls.

The genesis of CIBUS platform is to bring food and dietary supplements manufacturers, producers, sellers or traders under one functional, interactive, and mutually profitable platform based on blockchain technology and enabling a transparency via trustworthy data sitting on distributed ledger which can be freely accessed by all interested parties. Thus both the business owners and consumers can enjoy best possible transparency, authenticity, and reliability about the food products they are interested in.

Moreover, it is an e-commerce platform that empowers both B2C and B2B trade modality in food and dietary supplements related merchandise using CIBUS-Retail and CIBUS-Trade sub-platforms, respectively.

Unlike eBay’s Yard sale or consignment business advertising method (discussed above), CIBUS AD is a direct advertising and marketing platform facilitates direct marketing. CIBUS token will be the currency of trade across all the platforms. CIBUS escrow is a financial intermediary arrangement where CIBUS will hold and release payments to buyers and sellers involved in a given transaction. It helps in processing transactions more protected and secured way by keeping the payment in a secure escrow account. CIBUS will work as an intermediary between buyers and sellers and all transactions will be facilitated by CIBUS Token just like Alibaba. In near future, CIBUS may consider to open its own Logistics centre like Fulfilment by Amazon (FBA) model - to deliver products to its customers from its central warehouse.

TIMELINE/ROADMAP

1.    Q4 of 2017 - Publication of White Paper, Website and promotion

2.    Q1 of 2018 - Token Generation Event, Listing CIBUS Token in cryptocurrency exchanges

3.    Q2 of 2018 - Alpha Release of CIBUS Trace

4.    Q3 of 2018 - Alpha Release of CIBUS Trade, CIBUS Retail and CIBUS Social

5.    Q4 of 2018 - Beta Version of CIBUS Trace

6.    Q1 of 2019 - Beta Version of CIBUS Trade, CIBUS Retail and CIBUS Social

7.    Q2 of 2019 - Alpha Version of CIBUS AD, CIBUS Escrow, CIBUS Logistics & CIBUS Affiliate

8.    Q3 of 2019 - Full Release of CIBUS Trace, CIBUS Trade, CIBUS Retail and CIBUS Social

9.    Q4 of 2019 - Beta Version of CIBUS AD, CIBUS Escrow, CIBUS Logistics & CIBUS Affiliate

10. Q1 of 2020 - Full release of Integrated CIBUS Ecosystem Platform

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