[REVIEW] DateCoin - is the world’s first dating service that uses neural networks and artificial intelligent algorithms based on working business model with clear buyback on blockchain.
What is DateCoin?
DateCoin is a token designed for a new international dating
service, next generation of a successful product Denim. It features reliable
growth mechanics based on global expansion strategy to enter new markets and
increase the audience.
- DateCoin is the world's first token secured with working business model and growing audience of MVP, dating service Denim
- We use blockchain to tackle the core problem of dating industry, user identification and verification.No more fake accounts and bots.
- Our project blends artificial intelligence with neural networks for innovative dating experience.
- Our project is backed by highly profitable business, vast experience in dating, marketing and web design.
Technology datecoin
DateCoin is a debugging service that uses neural networking
technologies and smart algorithms for productive and secure acquaintances around
the world.
Intellectual selection of a partner, based on neural
networks and technology to recognize the facial characteristics of users he or
she likes.
The system of intellectual verification of users based on
image recognition will solve the problem of false questionnaires.
The semantic and syntactic analysis algorithms of the
dialogues will help determine what is most relevant to the user's tastes and
interests, a sample of female audience.
The ability to encrypt, to ensure maximum cyber-security of
user data within the application
Using blockchain to attract funds, implement an
understandable algorithm for selling and repurchasing tokens
DateCoin Marketing Strategy
DateCoin could hardly be attributed to a specific dating
type based on online dating market analysis or
competitors map. Quite the contrary, we try to find our user
in each of the segments by offering the best and
the most popular services with our unique product. Therefore,
we strive to share dating market worldwide and
provide users with the best-ever dating experience.
Product development and scaling will be done systematically.
When setting market priorities, we primarily rely
on analytics: market size and outlook, audience size and
solvency, users involvement and participation in online
activities (incl. social media and dating services).
2018 year
Germany Spain Italy United Kingdom Southern Korea Brazil
France
2019 year
USA Argentina China Norway Sweden Singapore Canada
2020 year
Holland Portugal Australia Mexico Poland Belgium Austria
Czech Republic
2021 year
The rest of the world
At the first stage, we aim to share the most profitable
market with relatively high ARPU , high user loyalty and
low market entry barriers, namely Europe. We are primarily
interested to cover the users in Germany, Spain, Italy,
France, and Great Britain. At the same time, we are also
going to conduct market research, as well as an app
launch and localization in South Korea and Brazil.
At the second stage, we will strengthen our market position
in Europe with the users from Norway and Sweden.
At the same time, we will enter the markets of the United
States, Canada, Argentina, China, and Singapore.
For the third stage, we plan to become the market leader in
the countries of presence. In particular, almost all
Europe will be covered (app launch in Portugal, Holland,
Poland, Belgium, Austria, etc.). Finally, we will localize
and launch the app in Mexico and Australia.
For the fourth stage, our goal is to be presented worldwide.
Using the experience of the first three stages, we
will come up with product improvement and increase user
loyalty in each country of presence.
Target segment
Our target audience includes wealthy men aged 25-50-with
medium to high income and
spectacular women, active users of online dating services,
interested in relationships of
convenience. According to our estimates, the project solvent
audience amounts to 50-60 million
users worldwide.
North America is a highly competitive market with low growth
rates. Therefore, we expect the market share of
20% by 2021, allowing us to compete with the key players.
At the same time, South America demonstrates a high level of
digitalization and dating industry boom. Therefore, we
expect to
share up 50-60% of the market in South America by 2021 and
thus become the segment leader.
European markets demonstrate good dynamics and high revenue.
We expect to share up to 50-60% of the market and become the
leader in our segment in Europe by 2021.
Asia is characterized by a large population, a moderate
income
levels and the highest growth rates of the dating industry.
We
expect to share up to 50% of the market and become the
leader
in our segment in Asia by 2021
Target audience
Based on our profound expertise in dating, we can easily
identify DateCoin target user.
The male audience can be divided into 3 groups:
- 20% of the audience. Frequent users
This part of the audience includes men who have been using
our service for
several years. They regularly pay and date 2-3 new girls
every week while
chatting with 20-30 users of the service. Such men willingly
spend money on
gifts.
- 45% of the audience. Regular users
Users of this category use the service to find a mistress
for a couple of
months. Such men pay for premium access for two or more
weeks. Then they
find the best matching woman for short-term relationships
and after a while
come back for a new mistress.
- 30% of the audience. Occasional user
Those users use our service in case they want to find a girl
to go out tonight.
Such men pay for 3-day premium access, satisfy their needs
and may return a
month later.
In each subgroup there is a certain percent of
users seeking for LTR.
Female audience
That is female audience to inspire men paying for our
services. It is mainly represented by women aged 18-29.
High level of profile completeness means that the girl is
interested in dating our men.
To reach the target audience, we plan to conduct in-depth
studies and adapt our sales model to local realms.
Also, these studies are required to identify optimal
monetization instruments and payment options for each
region.
Positioning
DateCoin is going to be the dating service that differs
favourably from all existing analogues. The founders aim
to employ cutting-edge technologies for intelligent dating
with your soulmate or at least with the person who
shares similar interests.
What we are talking about are artificial intelligence and
big data processing. That is AI to complete all dirty
job:analyze users preferences, contact history, etc and
provide a pool of the best matching partners for serious
relationship rather than silly chatting.
Blockchain is used to create a trustful environment and to
solve user identification and verification problems.
Distributed data technology ensures authenticity of each
verified account. As a result, our users can simply
forget about fake accounts and bots.
We offer a wide range of dating options to meet the
expectations of our target audience:
successful men and beautiful women.
The following features are available to our users:
• Messaging in chat rooms
• Anonymous calls (no phone number disclosure)
• In-app appreciation gifts and compliments
• Sharing photos
• Making arrangements
We do not position ourselves as just a dating app for
building serious relationships or Internet flirting. Our
users are free to choose the type of dating based on their
preferences. Dating, romantic relationships, trips for
two – DateCoin makes all these options possible.
Advertising and marketing
Product advertising in each region will be based on the
following principles:
1. Target audience and payment options research
2. Product launch based on market analysis
3. Market tests
4. Product finalizing to comply with local market
requirements
5. Product advertising with popular local resources and
opinion leaders
6. Start of active advertising campaigns, purchase of a
large amount of traffic
7. AB tests and strategy adjustments
Advertising optimization for targeted actions is the most
effective strategy. We plan to optimize
advertising for the following targeted actions:
Mobile app sign up
• In-app purchases
Our business model implies narrow targeting, to achieve
higher rates of return, including
advertising costs.
Key promotional tools:
General advertising activities and audience preparation
Advertising in regional media
• Working with opinion leaders
(YouTube and Instagram bloggers)
• Buying banner advertising on
Google AdWords
iOS и Android
Facebook – purchase of application installs
with purchase optimization
• Twitter – purchase of application installs
with purchase optimization
• Google AdSense – purchase application
installs
• App Store Optimization – local service
promotion in mobile app stores for key
inquiries
WEB and mobile
Google Adwords
• SEO for all used search inquiries
• Work with various Internet
resources and purchase of materials
from various media
ROAD MAP
Q1 2018
• Implementation of DTC tokens and other cryptocurrencies
acceptance in current MVP (product
prototyping, blockchain integration into the current MVP)
• Detailed study of dating service audience and identifying
the most convenient payment options
• Legal issues analysis for service launch in particular
countries
• Development of legal solutions and adjustment of MVP
Q2 2018
• Start R&D of neural networks and AI; machine learning
tests
• Conducting marketing campaign in target countries
Q3 2018
• Start R&D for further implementation
• App launch in first 7 countries
Q4 2018
• Covering target audience in 2-3 countries of the first
stage
• DateCoin app launch for specified target segments
Q1 2019
• Implementation of systems development technologies: image
recognition system, user clustering,
morphological and semantic text analyzer, encryption and
secure data storage system.
• Start of a marketing campaign in the countries of the
second stage.
• Blockchain tests for further implementation.
Q2 2019
• Project launch in 7 countries of the second stage (14
countries in total)
• Covering an estimated target audience in all the 7
countries of the first stage
• Intelligent matching system (photo-based) beta version
development
Q3 2019
• Covering an estimated target audience in 2-3 countries of
the second stage
• Implementation of data encryption and secure data storage
systems
• Image recognition and morphological and semantic text
analyzer beta version development
Q4 2019
• Implementation of fast intelligent selection system
• Covering an estimated target audience in all the 7
countries of the second stage Implementation of
fast intelligent selection system
Q2 2020
• App launch in 9 countries of the third stage (23 countries
in total)
• System adaptation and intelligent selection algorithms
tuning in accordance with local and mental
audience specifics
2021+ • App launch in 29 countries and further scaling of
the project around the world
More information, visit their site:
Website: https://datecoin.io/
Whitepaper: https://datecoin.io/static/teaser_en.pdf?v=1.2
Medium: https://medium.com/datecoin
Telegram: https://t.me/datecoin
Official Twitter: https://twitter.com/Date_coin
Official Facebook: https://www.facebook.com/datecoin
FAQ
AUTHOR
Namme: ayumichia
bitcointalk profil : https://bitcointalk.org/index.php?action=profile;u=1427084
thanks :)
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